Marketing Lead & Creative Director
PawsRx is an LA-based consumer health platform for pet parents and veterinarians: a one-stop shop where pet parents ask licensed vets questions for free, find and book local vets, interact in a moderated community, and shop for their pets.
The founders have a vision for how PawsRx should look and feel, as well as a running list of content and commercial concepts. We want someone who will push back on ideas, create concepts of their own, and then actually go execute them, from shoot through distribution. That is this role.
The role
You own how PawsRx shows up in the world, from the first idea to the ad that puts us in front of the right person. You will work directly with both founders on marketing strategy, take concepts from ideation through shooting and editing, and ship them on a content calendar across every platform.
What you’ll actually do
- Sit in on strategy: Weekly working sessions with both founders on positioning, campaign direction, and what we want people to feel when they encounter PawsRx.
- Ideate: Bring concepts to the table. Kill ours when yours are better. We have a backlog to start from, not a script to follow.
- Shoot and edit: You produce the work. It only takes an iPhone and a MacBook. We are making native, fast, platform-appropriate content, not commercials with crews.
- Own the calendar and accounts: The founders will build a content calendar with you, and then it is yours to own and execute. You run the socials.
- Build the campaigns with the founders: Audiences, targeting, and creative in Meta Ads Manager and Google Ads. We ideate, build, and launch together.
- Close the loop: What worked, what did not, and your read on why. Then we all decide what to make next.
The details
Who this is for
Someone who already makes things. We care far more about a link to work you have shot and cut than about a résumé. If you run an account, edit for other people, or have a folder of work nobody has seen, that is the qualification.
Pet people have an edge here, but it is not a requirement.